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Our brand
HealthTouch brings a fresh approach to healthcare. We challenge ourselves to be just as much a technology company as we do a trustworthy, reliable healthcare provider and educator.
We are committed to creating, building, and opening our first Care Center by Q2/2025. We will then establish 10 CARE CENTERs in the next five to seven years and up to 20 in the next ten years throughout Georgia and the Southeast USA organically or through care center acquisition. Through our unique branded medical care center design, lively colors, technology, and best-in-class customer care service, you will know a HealthTouch Care Center (CARE CENTER) when you see one and enter one.
The HealthTouch brand focuses heavily on the patient experience before the patient even walks in the CARE CENTER door, beginning with web-based check-in and preregistration tools.
Behind Our Brand
We are thoughtful about how we build our brand. Our patients, who we consider our community members, must know that our primary goal is their well-being.
And we want them to consider HealthTouch Urgent Care as part of the community ... and they will!
Our definition of branding is centered around our reputation. Reputation is what our community members say about us when we are not around.
So, we don't spend time building our brand - we spend time building our reputation.
Our branding is tantamount to building a community. We want community members to consider HealthCheck as a part of the community. And we invest in the community.
We build our brand from the inside out. The HealthTouch brand is aligned with the values of our company:
- Helping communities improve their access to healthcare and live longer lives.
- Unimpeachable character,
- Sincere candor,
Provide a sustainable business model.
We consider ourselves as a healthcare provider, a technology company, and an acquisition vehicle designed to improve the health outcomes of the communities in which we operate.
Our short-term goal is to build our prototypical HealthTouch Care Center, implement the operational strategies we have ardently designed, and prove the concept. Once we break even on the first Care Center, we will seek to create and build our second Care Center.
The longer-term strategy is to build scale through organic growth and acquiring existing healthcare practices.
Our ultimate goal is the build substantial enterprise value so that whatever the exit strategy is, it will be well worth the investment.
Urgent care centers can generate significant cash flow if in suitable locations. The barriers to entry are steep for some, but we have a team that can ease those barriers.
Secondly, the start-up costs are very reasonable. Most of the equipment can be leased, and if purchased equipment is desired, there is gently used equipment that can be attained reasonably.
Finally, the costliest equipment is the digital X-ray machine. Our highest start-up costs are labor expenses for the first year. So, much of the start-up capital will be first-year labor costs for a Physician's Assistant, Nurse Practitioners, and Medical Assistants. If done right, margins can be extraordinary.
Although our goal is to implement a solid sales and marketing culture, we will NOT bill for unnecessary procedures in our care centers. However, we make sure we have all the information for our practitioners to make an accurate diagnosis.
HealthTouch is a branded medical care distribution solution that is easily recognizable and one that can be quickly scaled locally, regionally, and nationally. We have put considerable effort into building the brand.
Investing In HealthTouch
To bridge the healthcare gap in many communities nationwide, we have created our healthcare brand, HealthTouch Urgent Care. We are confident that there is a way to provide a healthcare delivery solution for communities that lack adequate healthcare options and simultaneously build a profitable business model.
Investing in HealthTouch allows you to make healthy returns and bridges the healthcare gap created over many years. We bring a holistic approach, i.e., hybrid urgent care, primary care, and concierge medicine, to healthcare in the communities in which we operate.
Investor Profile
We have identified several categories of investors that would be great partners in our business model. Many obvious choices are current healthcare providers seeking investments in their expertise. Others are savvy investors that know a good investment introduced to one.
We seek investors that can ride with us for ten years or until we achieve the number of units to execute our exit strategy.
Who are we seeking as investors?
For private equity investors that seek substantial returns, grow with our brand, and participate in the upside based on our exit strategy and EBITDA multiples; this is the investment for you.
Many primary care physicians treat up to one thousand patients each year. With our business model, a PCP can reduce the number of patients they treat and participate in the urgent care revenue generated by the brand.
In our model, the chosen primary care physician can serve as a partnership's medical director, oversee the operations of the urgent care, and engage in the concierge medicine program. That's three streams of income.
For physicians looking for an investment opportunity in the field in which they are the most knowledgeable and skilled.
The physician/investor can oversee the operations of the urgent care center as medical director but can also reduce his/her patient load via HealthCheck's concierge medicine program.
For the passive investor, our investment is great for any physician seeking alternative investments with significant returns.
To engage in a more active investment profile, this investor/physician can be on our telemedicine "on call" list.
Great for teaching opportunities and significant added income!
For medical schools and schools training nurse practitioners and medical assistants, HealthCheck can promise patient rounding opportunities and residual income.
Urgent Care At A Glance
Growth Prospects
Year-over-year growth for urgent care centers from 2020 to 2021 is 4.5%. HealthTouch believes this trend will continue to grow over the next five years. We surmise that the number of urgent care centers may be experiencing some saturation in some submarkets in metropolitan areas. However, in other regions within the same urban areas, there is a lack of urgent care options.
HealthTouch reacts to specific markets lacking adequate access to healthcare but with strong income demographics. We are very targeted in our approach.
Industry Summary
Healthcare distribution solutions are changing rapidly. Traditional healthcare delivery solutions, i.e., primary care, emergency room services, and outpatient care, are declining in the usage of these services. At the same time, urgent care is showing a surge in the number of units. The increase in urgent care centers creates more competition, particularly from prominent players and hospital groups. However, there are niche areas where the competition is not present.
Our approach to community-centric healthcare is the differentiator when competing with sterile corporate players and nontraditional healthcare entities.
We offer culturally competent care resulting in improved health outcomes.
Investment Returns
Our conservative proforma cash flows reflect strong earnings before taxes. Using a 50% LTV loan/lease on start-up medical equipment and operating capital costs for an NP-centered care center yields a leveraged before-tax IRR of 22.8%.
We base the IRR results on the cash flows/EBITDA from the previous slide. IRR assumes the distribution of all cash flow generated each year to avoid tax implications. We calculate IRR based on initial leveraged investment and 50% annual cash distributions. We base revenue estimates on $125.00 per ticket, 41 stabilized cases per day and 27 days per month. NP-centered and doctor-centered CARE CENTERs have the same cost per ticket.
FAQ
HealthCheck's most frequent questions and answers
We are currently in the capital raise phase of our business cycle. We have spent the last two- and one-half years researching the urgent care industry; healthcare construction and development; and real estate markets throughout the metropolitan Atlanta area and second tier cities in Georgia. During this period, we have interacted with various economic development personnel in various jurisdictions. We have also met with many of the business and political leaders within these jurisdictions. What we have learned through all these interactions is that there is a distinct need for healthcare solutions in many of these areas.
With the information we have gathered, we have run ten-year cash flow forecasts and start-up costs associated with urgent care centers. We can share with you the research we have gathered.
Our goal is to open our first HealthTouch CARE CENTER during the second (or third) quarter of 2025 for several reasons. Urgent care is a seasonal business model; the heavy season is typically during the winter months when colds and flu are prevalent. If an urgent care center opens during “peak seasonality” there is insufficient time for marketing to raise awareness and the CARE CENTER may lose a year in reaching critical break-even volumes.
Conversely, targeting a “back to school” opening affords 3-4 months for community members/patients to notice our CARE CENTER’s signage; try our CARE CENTER for sports/school/occupational physicals; and review the CARE CENTER’s marketing. We want our community members to be aware of our CARE CENTER when the need finally arises in December/January.
You can find out more about the HealthTouch brand by calling us at 404.808.5900 or by email at derek.p.pollard@healthchecknowcare.com. Or press the More Info button below, fill out the form, hit “send” and we will be in touch right away.
Traditional healthcare delivery solutions, i.e., primary care, emergency room services, and outpatient care, are showing decline in the usage of these services. Urgent care, however, is showing a surge in the number of units. The increase in urgent care centers creates more competition, particularly from the larger players and hospital groups. However, there are niche areas where the competition is not present. Moreover, it is important that any entity in this industry understand the trends and set their operating processes appropriately – we do, and we have.
We are seeking strategic relationships to help us bring these healthcare solutions to communities that need it. I would welcome the opportunity to determine if we can ally with you to bring these solutions to vulnerable populations.
Why invest in us?
- Strong investment returns.
- There is a wide disparity in the healthcare services and health outcomes in many communities nationwide.
- Despite the healthcare gaps, many of these same communities have strong income and population demographics
- The urgent care industry has grown over the years and is expected to grow significantly in the coming years. The investment returns for HealthCheck NOW Care are projected to be strong if the right locations are secured and the management of healthcare teammates is appropriate.
We keep an eye on what end use investors deem important when investing in/purchasing urgent care brands. So, we ensure that our brand remains investment-worthy and prepared to achieve our exit strategy.
So, we stay on top of what will allow us to maintain our viability and growth prospects. The concepts impact the marketability of an urgent care brand or business, all of which are discussed in detail in our strategic plan.
Learn More About Our Brand
If you are interested in the healthcare industry and want to discuss investment opportunities with HealthTouch Urgent Care, please click the More Info button below, fill out the form, and submit it. We’ll contact you to provide the requested information or set up an investment presentation.
CONCLUSION
The intermediate goal is to build/create 5 – 10 CARE CENTERs in the next five to seven years. If the site is appropriate, the cash flows generated from successful care center operations are impressive. We are confident there is a niche for resolving the lack of access to quality healthcare challenges and simultaneously improving patient outcomes, understanding the community members in the areas where we will practice/operate, and building a profitable business model.
It is an excellent time to grow with the urgent care wave, particularly in our target markets.